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Job Summary

Director of Strategic Marketing

Alchemy is partnering with a leading corporate hospitality provider in their search for a Director of Strategic Marketing.

The Director of Strategic Marketing will set, develop, and lead brand strategy whilst also establishing the overall vision for all Marketing activities.

Key Duties of the Strategic Marketing Director include:

  • Developing, managing, and enhancing our clients’ global brand awareness
  • Oversee content management for a wide range of marketing programs providing direction, ensuring all content remains in line with brand guidelines
  • Manage the marketing team, collaborating efficiently to ensure that content is consistent with brand guidelines and can drive maximum traffic and conversions
  • Use innovative idea development techniques to create and communicate concepts to upper management effectively
  • Generating and improving digital marketing strategy, web content, web development and presence
  • Driving the corporate marketing strategy, ensuring current trends, and marketing techniques are considered and applied
  • Building, cultivating, and leading an influential social media presence
  • Leading data-driven marketing strategies to develop targeted market campaigns
  • Oversee content management for a wide variety of marketing programs and provide direction in terms of consistency, accuracy, and voice
  • Delivering lead generation campaigns, SEO, lead capturing, PR, virtual sales, and other marketing projects
  • Partnering with Sales and Operations to review client and business goals, and interpreting them into creative concepts
  • Create company updates for existing and prospective clients on current sector news
  • Oversee website build and development

Requirements:

  • A minimum of 10 years’ experience in a senior Strategic Marketing position
  • Work experience within the Corporate Housing, Hospitality, Furnished Apartments or Furniture Rental space
  • Previous experience leading and managing a team, whilst partnering with Executive leadership
  • Excellent communication skills with the ability to translate the creative vision for the brand
  • A proven track record of success and direct achievements within core areas of marketing
  • Expert of Search Engine Optimization (SEO) tools, marketing plans and budget management
  • Sound knowledge of strategic marketing across branding, web development, social media, and SEO
  • B2B and to B2C marketing experience
  • Degree in Marketing is Essential

Core sectors:

  • Corporate Housing
  • Furnished Apartments
  • Furniture Rental
  • Hospitality
  • Corporate Accommodation
  • Serviced Apartments
  • Extended Stay
  • Travel Services

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Job Summary


Reference: 12756

Location: East Coast, United States

Salary: Great base + Bonus

Contract: Permanent

Posted: 11 Aug 2021